Here are several good articles to read up on!
5 Reasons Why Taking Programmatic In House Remains a Headache
When Programmatic Meets Artificial Intelligence…the Future Begins
Top 2017 Trends in Programmatic
IAB Programmatic Fee Transparency Calculator
Three Reasons Programmatic Video is Changing the Game
Best DSP in 2017
Programmatic Consolidation is Coming, but Where?
Redefining Radio Advertising With Programmatic Audio
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