Bloomington, Indiana June 11, 2019 – Marketers ready to learn about paid advertising have a new heroic resource available to them – Hero Academy by Hanapin Marketing offers short, entry-level how-to training videos to those looking for an introduction to paid advertising. Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all videos currently in the Academy and all new ones added thereafter. Marketers can join the academy here: https://www.hanapinmarketing.com/hero-academy/

Already producers of the popular industry blog PPC Hero and a conference series on paid media, Hero Conf, Hanapin Marketing’s newest initiative is dedicated specifically to the basics of paid advertising. Resources, in the form of short 10 -15 minute videos, will teach digital marketers how to do things in paid advertising like getting ads started on Google, Facebook, or Amazon, creating a pivot table in Excel, or using scripts for a Google Ads campaign. The Academy also features an introduction to PPC (pay-per-click) and CRO (Conversion Rate Optimization), highlighting why they are important concepts in marketing.

“Paid advertising is an essential part to any marketing plan, but there’s a lack of resources available for marketers to learn about the basics of paid media. Much of the content available in industry jumps straight into intermediate and advanced concepts. Beginners are left in the dark on how to get started The Hanapin team are experts in PPC, it’s what we do for clients and what we are passionate about as a company. We wanted to develop something that would not only teach the basics of paid media, but also give the opportunity for marketers to get familiar with big ad and tech platform representatives like Google, Facebook, Quora, HubSpot, Optmyzr, and Supermetrics. Hero Academy offers all that and more,” stated Jeff Allen, President of Hanapin.

Here are the current videos offered in the Academy:

• What is PPC?
• What is CRO?
• Getting Started with Your First Google Ads Campaign
• Microsoft Advertising: Getting Started with Your First Campaign
• How to Use Paid Ads for Insights You Can Use in Other Marketing Channels by HubSpot
• Setting Up Your First Quora Ad Campaign by Quora for Business
• How to Set Up a Facebook Remarketing Audience
• How to Set Up a Facebook Business Ad Account
• Getting Started with Amazon Programmatic Advertising
• How to Create a Facebook Ads Overview Dashboard in Google Data Studio by Supermetrics
• How to Get Started with Google Ads Scripts by Optmyzr
• How to Create a Pivot table in Excel

More videos will be added to the Academy monthly, with videos on Linkedin, Amazon, YouTube, Apple Search Ads, and Facebook already in the works. Also coming soon are videos showing marketers how to implement new features and updates from various platforms. Marketers can join Hero Academy online at, https://www.hanapinmarketing.com/hero-academy/

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing is an award-winning digital marketing company that focuses on pay-per-click advertising. Hanapin manages U.S. and global paid search, paid social, and performance display – collectively called “PPC” – campaigns for brands. We are the agency of experts that produce the international conference series Hero Conf and industry-leading blog PPC Hero. Hanapin has been named as one of Indiana’s Best Places to Work since 2013 and in 2018, earned the coveted #1 ranking.  In 2017 and 2018, Inc. Magazine recognized us on their Best Workplaces list, and 2019 is the third year in a row to be named on Ad Age’s Best Workplaces list. Simultaneously, Hanapin has been listed on the Inc. 5000 list of America’s Fastest Growing Companies each year since 2014.