Amazon’s fledgling advertising business could grow to around $20 billion in 2020, according to Alex DeGroote, a media analyst at Cenkos Securities. In a study from Hanapin Marketing, more than 70% of respondents said they use the platform the most for their shopping needs. Perhaps that’s because 89% cross reference other deals online while shopping. Consumers are 80% more likely to click on an ad from a brand they don’t know, which works in Amazon’s favor, 87% said ads related to their location are more likely to be clicked on, 81% said ads with a star rating, and 46% of ads with a phone number.

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Retargeting is an essential piece of every well run digital marketing program. It helps you get the one that got away, as well as boost customer retention, brand awareness and brand recognition. It also encourages customers who have previously purchased one of your products to return and buy more. To offer you the best advice the industry has to offer, Rebrandly reached out to over 20 marketers to bring you the best tips for optimizing your retargeting campaigns, including Hanapin’s Senior Account Analyst, Rachael Law.

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As Bloomingon attempts to position itself as a tech innovation and investment center for the state of Indiana, the city depends more and more on angel investors and established tech company owners like Pat East. He and his wife, Jamie, founded their pay-per-click firm, Hanapin Marketing, some 14 years ago. The company is now running so smoothly he’s able to devote much of his time to helping other entrepreneurs get a start here in South Central Indiana. As executive director of Dimension Mill and a prime mover in the Bloomington Technology Partnership, he shares his experience and knowledge with new business founders.

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Starting a business can be the ordeal of a lifetime, even if the operation somehow becomes a success. East and his wife, Jamie, started their own internet advertising and marketing agency some 14 years ago. Now Hanapin Marketing is a multimillion-dollar concern, boasting clients like Home Depot, the University of Chicago, Icelandair, the Weather Channel, and even NPR. The business, employing some 75 people both locally and remotely across the nation, virtually runs itself, allowing East to pursue other passions.

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Whether you have a well established company culture, or it’s still developing, there are ways you can impact it. Fit Small Business gathered experts on how to shape and improve your company culture, including advice from Hanapin’s Senior HR Coordinator, Molly Nagy.

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Another exciting year of PPC is almost over. That means its time to gaze into our crystal ball to see the future of paid search, with the help of some of the smartest industry experts. Artificial intelligence and voice search were among the hot topics in our 2017 edition of PPC trends. And it looks….

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Offering both a job and a parking lot, the city made strides Tuesday evening in filling the empty spaces within the Trades District. The Bloomington Redevelopment Commission approved a contract hiring Pat East, CEO of Hanapin Marketing, as the executive director of the developing Dimension Mill collaborative work space inside the Trades District. The commission….

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Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing.

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Despite struggling to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for marketers.

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Rebecca Reott is director of HR at Hanapin Marketing, a Bloomington-based digital ad agency that’s been getting increased acclaim as a great workplace. In November, Ad Age named it a “Best Place to Work in Advertising and Media,” and this month Inc. included it on its “Best Workplaces” list. And in May, the Indiana Chamber….

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