Starting a business can be the ordeal of a lifetime, even if the operation somehow becomes a success. East and his wife, Jamie, started their own internet advertising and marketing agency some 14 years ago. Now Hanapin Marketing is a multimillion-dollar concern, boasting clients like Home Depot, the University of Chicago, Icelandair, the Weather Channel, and even NPR. The business, employing some 75 people both locally and remotely across the nation, virtually runs itself, allowing East to pursue other passions.