In Jeffalytics 41st episode, they talk with Jeff Allen, president at Hanapin Marketing, who you may also know as PPC Hero.

Jeff and I have struck up a friendship over the years based on mutual respect and admiration, so I was really excited to hear that he was an avid podcast listener. After his Twitter comment on our David Baker episode, I invited Jeff onto the podcast. The rest, you could say, is history.

Of course, I was most excited to talk with Jeff Allen because of his fascinating career journey. He knows what it is like to work his way up to the top of an organization… and then start his career path over again… and then make it back on top for a second time.