Navigating the Complexities of Attribution
On Demand Webinar
We know, we know…attribution is full of complexities. From the human grasp on attribution to explaining the value to your CMO to the nitty-gritty technical side, we have a whole lot to cover. How are we going to fit this into an hour-long webinar? Challenge accepted.
In this webinar recording, C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be a killer webinar for you.
In this webinar, you’ll learn:
- Why attribution is complex in the first place – you’re not alone
- How to break down your data into what is truly important and what is not
- Why you should be using a data-driven attribution model ASAP