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Mastering PPC When You Manage Multiple Brands


Juggling multiple brands is tricky and creates unique problems. If you have brands that are really similar to each other, how do you keep them from competing against one another or cannibalizing them? Or you have brands that are completely different from one another – how do you allocate budget for each?


In this podcast, Hanapin experts Diane Anselmo, Kelsey Hadaller, and Rachel Poulos talk about how they manage accounts for clients that have multiple brands.


They discuss:


  • The #1 problems most brands face and how to work through it
  • How to avoid cannibalizing your brands
  • Their processes on understanding the target audience for each brand
  • New trends and updates in the PPC world that will impact companies with multiple brands