Advancing Your PPC Strategy with Competitive Intelligence
On Demand Webinar
An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition.
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
– How to find actionable data in your auction insights reports
– Why trademark and brand keyword monitoring lowers your CPC’s
– How to adapt your landing pages based on competitor A/B tests
– The power in organizing data to leverage competitor data for your own gain