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4 Key Differences Between the Google Display Network and Programmatic Advertising
According to eMarketer, over 60 billion dollars will be spent in display ad spending by 2020. As you sit there scratching your head, wondering if it’s necessary to put in all the extra time and effort into programmatic advertising, take a quick look at this infographic. Yes, you may be tempted to just stick with the GDN and its expanding features, but here we’ve outlined the 4 vital points that may just change your mind.