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Why Marketers Don't Trust Data - Q1 2017

Few marketers fully trust how metrics are reported and with good reason. More times than not, CRM and platform data don’t align. In this report, we discuss why your CRM and platform metrics don’t add up, how to understand these discrepancies, and how your team can work with them. We’ll also go through real life data discrepancy examples that have happened with our own clients and how we worked through them.


In this report you will find:


  • Reasons why your metrics don’t add up
  • How different platforms report data
  • How to figure out what’s working and what’s not
  • Best ways to work with the differences
  • Our own client examples