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The 2020 Short Report: Paid Advertising Trends for Travel and Tourism Marketers

by Hanapin Marketing

According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86 billion this year and increase to $13 billion next year. The travel industry is very dependent on search advertising as you’ll see in this report, but continuous testing and optimizing in other channels outside of search is also important to the bigger picture of your marketing efforts.


In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2020 digital marketing plan and give you a better understanding of what you can implement, as well as optimization areas for more profitable marketing strategies.