The Short Report: Paid Advertising Trends for Travel and Tourism Marketers

by Hanapin Marketing

According to eMarketer, 48% of all US travelers say they begin trip planning with a search engine. The power of search is not only valuable, but has proven time and again that it can consistently deliver audiences, engagement, and bookings. With 57% of travelers ages 18-34 using search engines for price comparisons, search continues to hold a place in direct response marketing.


In this report, you’ll find a snapshot of trends and benchmarks in the Travel and Tourism Marketing industry that will help guide your 2019 digital marketing plan and give you a better understanding of what you can implement and optimization areas for more profitable marketing strategies.