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The 2020 Short Report: Paid Advertising Trends for SaaS Marketers

by Hanapin Marketing

According to Statista, the SaaS industry will be worth in excess of 130 billion dollars in 2020. The market is changing quickly and with the introduction of more and more new services for both B2B and B2C customers each month, competition is fierce and will continue to get more competitive. Your marketing strategies and the incorporation of trends like machine learning and audience targeting, will be key in increasing your market share and staying ahead of your competitors.


In this report, you’ll find a snapshot of trends and benchmarks in the SaaS industry that will help guide your 2020 digital marketing plan and give you a better understanding of what you can implement, as well as optimization areas for more profitable marketing strategies.