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The Short Report: Paid Advertising Trends for Retail Marketers
by Hanapin Marketing
According to Think with Google, 61% of shoppers would rather shop with brands that have a physical location than ones that are online only. Your brick and mortar store offers unique, hands-on opportunities that an online experience just can’t rival, but great experiences with both are what attract new customers and keep your current ones loyal to your brand. Digital marketing can help bring both channels together to ensure a seamless experience for your customers.
In this report, you’ll find a snapshot of trends and benchmarks in the Retail marketing industry that will help guide your 2019 digital marketing plan and give you a better understanding of what you can implement and optimization areas for more profitable marketing strategies.