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Health & Wellness

The Short Report: Paid Advertising Trends for Healthcare Marketers

by Hanapin Marketing

The modern day patient is leveraging both search and social during initial research and ongoing care, so it is incredibly important to make sure your business is taking advantage of digital marketing to boost engagement with your patients. You should be giving them an easier online experience to all facets of their care, such as diagnosis, treatment options, insurance, wellness resources, or needed medical equipment.


In this report, you’ll find a snapshot of trends and benchmarks in the Healthcare Marketing industry that will help guide your 2019 and 2020 digital marketing plans. This report will give you a better understanding of what you can implement and optimization areas for more profitable marketing strategies and less online friction that creates a better customer experience.