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The Short Report: Paid Advertising Trends for Finance Marketers
by Hanapin Marketing
What really matters at financial institutions is the comfort level for your customers and the trust you build with them. They don’t always stand apart easily from each other. A customer can go to any bank, financial advisor, etc, and mostly get the same products or the same rates. Your advertising, whether it’s through video, on social, or on search, should reflect that trust.
In this report, you’ll find a snapshot of trends and benchmarks in the Finance Marketing industry that will help guide your 2019 digital marketing plan and give you a better understanding of what you can implement and optimization areas for more profitable marketing strategies.