Industry Reports

The 2020 Short Report: Paid Advertising Trends for Healthcare Marketers

by Hanapin Marketing

Now more than ever, people are focusing on their health and wellness. With this renewed focus, they are also demanding better services that make their lives better and easier. As a result, options for care in a variety of areas have exploded, making competition in the landscape incredibly fierce. At the same time, people are more comfortable finding as much information as they can about their health and using it to make more informed healthcare decisions.
So while it’s still important to make sure you are giving patients a good and informative online experience, whether through search, social, or your other marketing channels, it’s also really important to make sure you have a compelling story to tell. With so much competition, you not only need to be in front of your target audience, but make sure you stand out from the rest of your competitors.

 

In this report, you’ll find a snapshot of trends and benchmarks in the healthcare industry that will help guide your 2020 digital marketing plan and give you a better understanding of what you can implement, as well as optimization areas for more profitable marketing strategies.