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The 2020 Short Report: Paid Advertising Trends for Finance Marketers
Produced by Hanapin Marketing
In today’s world, the most successful financial marketers are bridging knowledge gaps between their institutions and the people looking for their services. The more educated a consumer, the easier it is going to be for a business to help that consumer in the right way, quickly. Paid channels like social, video, programmatic, display, and search are valuable in this quest, as are other areas of your marketing, like content, organic social, and email marketing. They should all be working cohesively for a full-funnel approach to your audience.
In this report, you’ll find a snapshot of trends and benchmarks in the financial industry that will help guide your 2020 digital marketing plan and give you a better understanding of what you can implement, as well as optimization areas for more profitable marketing strategies.