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The 2020 Short Report: Paid Advertising Trends for Education Marketers
Produced by Hanapin Marketing
Over the past decade, college enrollment has declined by more than two million students. While the reasons why span multiple financial and political topics, the shrinking market means more competition and harder visibility in a sea of higher educational opportunities. Education marketers need to find unique ways to connect and market creatively to potential students. Thankfully, there are plenty of opportunities available.
In this report, you’ll find a snapshot of trends and benchmarks in the education industry that will help guide your 2020 digital marketing plan and give you a better understanding of what you can implement, as well as optimization areas for more profitable marketing strategies.