The 2020 Short Report: Paid Advertising Trends for Ecommerce Marketers
by Hanapin Marketing
Over the past couple of years, it has become clear to marketers that their marketing mix should include a breadth of platforms. Customers are not just searching for you in Google. They expect to see you everywhere – on Google, Microsoft, Facebook, Pinterest, Walmart, Amazon, and even on YouTube. Gone are the days where one channel generates all of your sales. There’s no universal fit as to which platform or strategy is going to work for your business. Like anything, you need to experiment and keep testing to figure out what will be most profitable. The best time to run those tests is when sales are already strong. If a platform or channel doesn’t work out, it’s not as big of a loss since your main marketing channels are still hitting goals. But if you do find another profitable channel, you’ll be one step ahead of your competitors and on a great path to scaling your company
In this report, you’ll find a snapshot of trends and benchmarks in the Ecommerce industry that will help guide your 2020 digital marketing plan and give you a better understanding of what you can implement, as well as optimization areas for more profitable marketing strategies.