The State of Paid Social 2017
72% of marketers are spending less than 15% of their budget on social.
Facebook continues to lead the charge in social advertising, but there are many up and coming platforms that you should be paying attention to and adding to your marketing mix. Although many marketers aren’t spending a whole lot in social at the moment, 63% say they will increase their social spend by 2018.
In this report, we’ll work through which platforms are performing the best, which features are worth investing in, and where to spend your budget.