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ParkMobile Uses Dynamic Search Ads to Drive 3500+ Conversions
Produced by Hanapin Marketing
ParkMobile is a parking app that allows users to reserve and pay for parking spaces at specific venues for over 1 million spaces across the country.
Dynamic Search Ads Work as a “Catch-All”
ParkMobile has multiple campaigns that are targeted to separate locations all across the country. With so many campaigns running at once, there are likely to be keywords and phrases that are missed. In order to combat those missed opportunities, in Q2 2019 the Hanapin team implemented Dynamic Search Ads as a “catch-all” for keywords and locations not directly targeted. The campaign was set-up in addition to its existing search campaigns and was set to Maximize Conversions bid strategy.
More Clicks and More Conversions
Timeline: Q2, 2019 – Q3, 2019
Since implementing Dynamic Search Ads, the campaigns delivered:
- +14K clicks with an Average CPC of $0.66
- Average conversion rate of 25%.
- Drove over 3,500 conversions from its launch (Q2) to the end of Q3
Future Impact on the Business
While the additional increase in traffic was a direct impact on revenue, the Dynamic Search Ads campaign also helped the team learn keyword phrasing to optimize current and future campaigns
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