Pinterest for Travel
Travel companies need a leg up on the competition with increasing CPCs. One way to do that is with Pinterest advertising. If you’re not testing Pinterest, you’re missing a major opportunity. Plain and simple.
Pinterest is the gateway to filling your prospecting funnel,
memorability and elevated brand awareness.
Top 4 Reasons We Love Running Travel Ads in Pinterest
Brand Awareness
Being such a visual platform, Pinterest is perfect for travel marketers looking to beef up their brand awareness. “[As of 2016, Pinterest is used by] nearly 1/3 of adult users. Pinterest has rightfully earned a seat at the social media marketing table… and you should be ready to make the most of this growing platform.” – Using Analytics to Craft Your Pinterest Strategy [whitepaper]
Full Funnel Platform
Pinterest makes it possible for travel marketers to target upper and lower funnel audiences. For your cold, upper funnel, you can use act-alike audiences to get in front of newer audiences. For the warmer prospects, you can target cart abandoners, website visitors, and utilize interest targeting.
Remarketing for Apps
We found that especially for the travel industry, building a robust remarketing strategy for your app downloads can make a huge difference in hitting key KPIs. Being that it’s so visual and so memorable, Pinterest is a fantastic option to bake into your remarketing mix. “Similar to website remarketing, app-focused efforts can offer hyper-targeted methods of reaching audiences in different stages of a sales cycle.” – Beyond the Download – 5 Steps to Boost App Engagement with Remarketing
Engaging Video Ads
Video is becoming more prevalent these days, and with good reason! It’s eye-catching and users tend to spend longer looking at them than a still image. Pinterest offering video ads as an option is a no-brainer for us with our clients. Whether your goal is branding or clicks, Pinterest video ads can help you hit that goal.
“Hanapin is curious. If they see something that looks off, they’ll present it to us. They’re not just ticking off hours.”
-Senior Manager, Digital Marketing, apparel company
(The Total Economic Impact™ Of Hanapin Marketing PPC Campaign Management Services, a commissioned study conducted by -Forrester Consulting, March 2018.)
