Midwest Digital Marketing Day
Thursday, July 25th at 9:45am EST
One day of online training for all digital marketers, hosted in the heartland.
Connect. Learn. Build your marketing tribe.
The Best Part
Midwest Digital Marketing Day is an online event so you can join us from the coffee shop, your office or your couch. Before and after the event, you’ll receive links to join, content, and networking/mentoring opportunities. Sign up below and we’ll notify you when it starts.
By filling out this form you will receive an invitation to the PPC Hero Slack Group, exclusive content before the big day, and recordings of the sessions after!
What you'll get from the event
Join from where you are. We’ll kick off the day with exclusive webinars and discussions through Slack with industry experts covering audience targeting, chatbots, and social ads. The best part is you don’t have to ask for any budget to attend.
Digital Marketing Resources
Invite only Slack group access
9:50am – Introduction with Jeff Allen
10:00am – The Rise of Conversational Marketing – How to Leverage Chatbots for PPC with Dani Gonzales: Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
10:30am – Slack discussion led by Dani Gonzales
11:00am – Google’s Getting More Expensive – How To Get Around That With Better Audience Targeting with Diane Anselmo: Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
11:30am – Slack discussion led by Diane Anselmo
12:00pm – The Untapped Power of Quora Ads with JD Prater: Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
12:30pm – Slack discussion led by JD Prater
Learn from top digital marketing experts
With 14 years of PPC experience under her belt, Diane has had the opportunity to watch the paid search industry grow from the ground up. Having worked in both the in-house and agency sides, Diane currently serves as Hanapin Marketing’s Associate Director of Services where she is responsible for working directly with the account management team as they manage and grow their accounts. In addition to her role as Associate Director, Diane is an active contributor to the PPC HERO blog and has spoken at Hanapin’s Hero Conf events.
Dani Gonzales is a Sr. Account Manager at Hanapin Marketing specializing in B2B Lead Generation. She’s been in advertising for 8 years, and with Hanapin for 2.5 years and is a regular speaker at Hero Conf. When she’s not ad-slinging, she enjoys the peace of her woodland homestead with her daughter and husband.
With over 15 years of experience in digital advertising, Jeff started his career by leading the development of an email marketing platform before moving on to developing sales and marketing departments for several service-based start ups. Since coming to Hanapin, the company has grown employees and revenue by 5x. His role is to translate goals into strategies and plans, without removing the company’s ability to be flexible and make decisions for the best performance possible.
JD is the Quora Evangelist and a regular speaker at conferences across the globe such as INBOUND, SaaStr, HeroConf, and BrightonSEO. He’s an award-winning marketer with a passion for organizing data into actionable stories. He is also the host of the Grow with Quora podcast and the most popular PPC podcast, The PPC Show. In his spare time, JD is an avid cyclist, proud new father, and weekend traveler.