We’ve curated an entire page of resources we think will enhance McCormick’s digital marketing plan. PPC can help you find out who exactly your target audience is, on a local and global scale, and discover the insights that can drive up awareness for your brands.
People go to Pinterest for ideas and most importantly to you, for delicious recipes. With such a massive following on Pinterest already, implementing targeting like Actalike Audiences will help you get in front of new audiences and build your following based on their behavior and intent. For a more targeted approach, insights from your search campaigns and your Facebook campaigns will help you understand who your audience is, what they are searching for, and how you can serve them ads they want. Check out this case study where Hanapin increased revenue by 1042% on Pinterest for our client, Readers.com.
Introducing new flavors and products under your brands means you’re tapping into new customers. Geotargeting is a smart way to narrow down your target audience and their specific preferences by region. This increases the appeal of your ads and maximizes return. Watch this video to learn more about geotargeting and how you can take it to the next level. It also explains how to match up geotargeting with seasonality. If you want an example of how this can work, check out this case study on how Hanapin increased conversions by 35% in one month.
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The competition for keywords in Google has made paid search increasingly expensive, so finding new and affordable ways to reach your target audience is critical. With so many videos of mouth-watering recipes under your belt, having a thought-out YouTube strategy can have a major impact on McCormick’s brand awareness and your revenue. Watch this great webinar with YouTube experts on how you can fearlessly feed your funnel with YouTube ads.
McCormick faces a fair share of competition, so to be successful you need to be proactive. Know who they are and check on them often.
Competitor insights are a key tactic on how do this. Tools like Google’s Auction Insights and platforms like Spyfu can help you develop a summary on what your competitors are doing. Watch this quick video with some of Hanapin’s Senior Analysts on how to stay ahead of your competition.