C Where You Need to B: Balancing A Family Tree
Presenter: Lara Lowery
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Balancing B2C & B2B is like managing a multi-brand company. Except, the multiple brands are targeting vastly different audiences. With a consultative approach, balance can be achieved among a business family tree.
Trust In The Amazon Advertising Life Cycle
Presenter: Tanner Schroeder
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Create an Amazon offense/defense strategy that keeps competitors out of your space while showing on their branded search results and product detail pages, and learn how to create a new keyword tool that can help lower overall spend and ACOS.
A Picture Is Worth A Thousand Pins
Presenter: Kamlyn Spivey
In this session, viewers will learn the essentials for creating effective Pinterest campaigns and how to sell the the importance of integrating Pinterest into an overall digital ecommerce strategy.