Your Expert InstructorLauren RosnerSenior Project Manager Hanapin Marketing

There’s a lot of complexity in running paid ads, so its easy to let something more simple – like naming your campaigns – fall to the bottom of your to do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does it make your campaigns more organized, but it allows you to pull reports more effectively. You’ll be able to find insights quicker and easier with an organized structure.

In this lesson, Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.

What you'll learn in this lesson

  • What should be in your naming convention
  • How to segment your campaigns
  • Things to think about for your setup