Apple Search Ads is an efficient and easy way to help people discover your app at the top of App Store search results. It’s super useful and unlike most app marketing platforms. It gives a big level of control that you can leverage with keyword targeting, while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page.
In this lesson, Account Manager Jenna Kelly, will talk you through what you need to know about Apple Search Ads, like how to do a campaign build and some of the items you’ll need to get you to your end product much faster.
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What you'll learn in this lesson
- What you’ll need to build out your campaign and how to do it
- The importance of IDs and CPA goals
- How to choose your keywords
- Useful features in the platform