Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. It is available to advertisers who sell products on Amazon and those who do not. Amazon DSP is best for advertisers who want to programmatically buy display and videos ads at scale. While there are self-service and managed-service options available with Amazon DSP, this lesson with Hanapin Account Manager, Ryan Opal, will do a step-by-step on how to create a new campaign in the self-service model.
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What you'll learn in this lesson
- How to create an order and line items
- Breakdown of the different settings and what they mean within the campaign
- Brief overview of the brand safety standards available