Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. In this lesson Quora Ads Evangelist, JD Prater, breaks down how Quora works and how you can get started with your first campaign on this rising platform.
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What you'll learn in this lesson
- What audiences look like on Quora
- How you can use ads that impact all areas of your funnel
- The step-by-step process on creating an ad campaign