Your Expert InstructorJohn WilliamsSenior Account Manager Hanapin Marketing

Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to setup and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company’s overall marketing.


In this lesson, Senior Account Manager John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.

What you'll learn in this lesson

  • An overview of the layout of reporting options
  • Why you need to consider your time zone and attribution settings
  • Walk through of the different settings, features, and metrics available to design your reports
  • How to create a custom dashboard