Your Expert InstructorPurna VirjiSr. Manager of Global Engagement Microsoft

Writing ad copy isn’t the most thrilling thing to do.  While almost any ad copy you write will be ok and do ok, that’s not what you want to settle for. Great ad copy will not only help you stand out amongst your competitors, but will get you the performance you’re looking for out of your paid search campaigns.


In this lesson the Senior Manager of Global Engagement, Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate with your audiences and thus, be more effective for your campaigns.

What you'll learn in this lesson

  • Building a foundation for your ad copy
  • How to “Go Crazy” with copy
  • Creating your final ads
  • Where to download a free framework for ads