A YouTube Trueview campaign is, according to Google, built on the promise that you’ll only pay when someone chooses to watch your video ad. In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it. You pay when a viewer watches for at least 30 seconds or to the end of the video. Or if they click on a card or other elements of your creative. In this lesson, Hanapin Account Manager, Andrew Harder, will show you the step-by-step process on how to create a TrueView in-stream ad campaign.
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What you'll learn in this lesson
- Overview of what TrueView ads are and how they work
- Explanation of the different settings and features
- Deeper explanation on inventory and exclusions
- Bidding strategies you can use for TrueView ads