Your Expert InstructorMargaret HoffmanProduction Associate Hanapin Marketing

Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your account and to help eliminate irregular traffic. They are especially important if you have limited spend for your accounts or are worried that you have cross-pollination in your account. Plus there are many other benefits to Search Query Reports!


In this lesson, Production Associate Margaret Hoffman, will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.

What you'll learn in this lesson

  • All the ways Search Query Reports can help your paid media accounts
  • How to pull a SQR from Google Ads
  • Effective ways to filter your data for insights
  • Tips on organizing the data within the Excel sheet