If you need to reach your existing customers that already know and trust your brand, then Facebook Custom Audiences is one of the best ways to do this. There’s a number of different ways to set up a custom audience.
In this lesson, Aaron Childs, an Account Manager on the Paid Social team for Hanapin Marketing (who just merged with Brainlabs Digital!) will walk you through what you need to set up custom audiences in Facebook.
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What you'll learn in this lesson
- What you need to set up custom audiences
- How to build relevant audiences for your campaign
- Different options available to set up your custom audiences