In this lesson, Hanapin’s Associate Director of Services, Cassie Oumedian, dives into how to get started with Amazon ads and specifically with Amazon Programmatic advertising. She’ll go through the basics of what the Amazon DSP is, how it works, and the different campaigns and settings within the platform.
Create a Hero Academy account and start learning
All lessons are completely free and accessible post-login
What you'll learn in this lesson
- The basics of Amazon’s DSP
- Different campaign types, formats, and placement that are available
- How to set up a campaign strategy
- What the launch process looks like
