Zach Bruner Speaking at MKE Search on Shopping
MKEsearch is a non-profit organization committed to educate the Greater Milwaukee area on search engine marketing. They encourage marketers, managers, students, and anyone else passionate about search marketing to learn and grow in an exciting, yet ever-changing industry.
MKEsearch holds monthly meet-ups where members can learn from some of the top search marketers in the country. On September 12th, from 6pm – 8pm, Hanapin Account Manager Zach Bruner will be talking about shopping. Here’s what you can expect from his presentation.
Structure Is The Key: Take Control of Your Shopping Strategy
There are a variety of Shopping account structures and one size definitely doesn’t fit all. In this meetup, we’ll discuss how to pair data with business goals to tailor a shopping strategy that capitalizes on what’s working and efficiently scales everything else.
Many advertisers blindly use one campaign, set up poorly structured campaigns, fall victim to the algorithm, and the list goes on. Plan to gain more insight on avoiding all of that and ultimately, drastically improving shopping performance.
Are you going to the meetup? Make sure you give a shout out to Hanapin, @hanapin, to let us know you’re in attendance!