No longer is it acceptable to just sell online, your competitors are selling similar if not the exact same products you are. Therefore, it’s paramount to find the qualities that make your business stand out while also personalizing your customer’s experience. With online sales set to soar to an all time high this holiday season,….
By Jeff Allen (@JeffAllenUT) Sustainable growth from B2C companies comes from household penetration and not from increasing the value of the average customer (according to Bain & Company). This is important to PPC advertisers; only focusing on keyword based advertising means you’ll hit a point of impression saturation long before you have maximized your market….
By Jeff Allen (@JeffAllenUT) U.S. Search market share is split 65% to Google and 33% to Bing, according to the most recent comScore research. I’m left wondering where that Bing share is. We get 1% of our PPC Hero organic traffic from Bing, despite ranking similar for key terms. A spot check on a handful….
The days of consulting your local travel agent to research, arrange, and plan your trips are all but gone. The web has given more power and opportunity to users, putting a wealth of resources for travel planning directly at your fingertips. Virtual tours, pictures, videos, testimonials, itineraries, schedules, etc. are all available online, and travel….
Q2 AT GOOGLE, PPC FOR B2B, GOOGLE’S STANCE ON BEST PRACTICES… Google beat market expectations for the first time since 2013 in Q2 2015. They mentioned revenue growth from mobile advertising, YouTube and programmatic services as the key revenue drivers. I see that advertisers are figuring out how to win on mobile, and that folks….
For Immediate Release Download this press release here NEW DIGITAL CONFERENCE COMING TO INDIANAPOLIS: HERO CONF CONVERSION SUMMIT New Digital Conference Features World-Class Speakers And Two Tracks Of Dynamic Content Hanapin Marketing is proud to announce a brand new digital conference coming to Indianapolis in October. Hero Conf Conversion Summit is a one-day conference plus….
FOR IMMEDIATE RELEASE Download this Press Release Here Hanapin Marketing Among “Best Places to Work” Second Year in a Row Indiana Chamber of Commerce Names Hanapin Marketing to its List of Best Places to Work in Indiana in 2013 and 2014 February 26, 2013 — The Indiana Chamber of Commerce released its annual list of….
FOR IMMEDIATE RELEASE Hanapin Marketing to Celebrate Ten Years in Bloomington with Open House and Ribbon Cutting Event The Successful Tech Company is Opening Its Doors to the Public to Celebrate a Decade of Growth and Economic Development January 29, 2014 — Hanapin Marketing is celebrating its tenth anniversary on Monday, February 3, and….
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of HanapinMarketing.com! The new site reflects our continued commitment to being thought leaders in the digital ad….
FOR IMMEDIATE RELEASE Hanapin Marketing’s Growth Surpasses Bloomington Economic Development Agreement Expectations The Tech Company Added 27 Jobs and Outpaced Economic Growth Plans Outlined in an Agreement with the City of Bloomington July 11, 2013 — Hanapin Marketing announced today that the company’s growth over the past two years had exceeded the benchmark goals in….