The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at the right time. At Hanapin,….
Learn how to improve pay per click results via best practices, advanced techniques and new opportunities Bloomington, Indiana – March 2, 2016 — Hanapin Marketing, the Agency of Experts Behind PPC Hero, is thrilled to announce an exclusive online event designed to both educate and push the pay-per-click industry forward. On Wednesday, March 16th from….
By Jeff Allen (@JeffAllenUT) Side ads are dead! I was a day late getting this months copy to Marketing, and boy, am I glad! Google confirmed on 2/19 that for “high commercial queries” they will show 4 ads at the top of SERPS and no ads on the right side. This change will reduce ad….
At Hanapin, we manage a number of major ecommerce PPC accounts and understand the trials and tribulations that goes with managing, tracking, and optimizing an ecommerce PPC account. In this infographic, we tapped into our team of experts for unique tips and strategies including how to utilize important features, targeting the right customers at the….
By Jeff Allen (@JeffAllenUT) Google Says Go Broad Match and you’ll get twice as many conversions from long-tail keywords. That’s what they’re saying in a recent report. It tries to convince us to not just build millions of exact match keywords, but rather condense your keyword list through broad match targeting. Are they right? I….
Google AdWords is one of the most effective types of advertising, with the largest market share in search marketing. They are always updating their platform and including new types of tracking, ad extensions or campaign types. As PPC Marketers, we understand the pain of constantly trying to stay on top of the newest feature and….
By Jeff Allen (@JeffAllenUT) 2015 Search Trends give us some uncomfortable facts about our world. For example, we cared 43x more about Adele then we did about finding flowing water on Mars. And we cared 10x more about The World Series than we did the Pope coming to America. Nothing actionable on Google’s tribute to….
There are hundreds of PPC updates every year across multiple platforms. While the constant innovation is one of the most exciting things about the PPC industry, it can also be one of the most overwhelming. What updates are new and which ones have just been improved? Which updates are worth implementing and which are just….
By Jeff Allen (@JeffAllenUT) Yahoo and Google have teamed up, again. Pending approval, Yahoo will start serving Google ads to some of their searchers. This was the anticipated move when Yahoo and Microsoft revised the terms of their agreement earlier this year. This comes as Yahoo continues to struggle and has been losing key members….
By Jeff Allen (@JeffAllenUT) Yahoo Gemini hasn’t been a big success. Outside of causing a lot of confusion, its also being directly blamed for a slowdown in YoY US Paid Search spend. The growth rate is 12%, with Mobile making up over half of that volume. Read More >> Ad Viewability is the talk of….