Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q2 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent….
By Jeff Allen (@JeffAllenUT) AdWords rolled out Conversion Import for Salesforce. While you should already be optimizing your accounts based on your CRM data, this nifty feature will better integrate that process into your workflow, and eliminate excuses for not using it. It’s not available for everyone, but will be by the end of 2016…..
Hanapin Marketing, an agency of digital marketing experts focused on PPC, announced today a new partnership for in-house PPC teams that offers agency resources and helps businesses deal with the complexities of paid search, paid social and performance display for less than it would cost to hire a new full-time employee. “Over the last few….
Summer is here, which means now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 66% from 2013 to 2015. More people are searching for back to school related items online, meaning you need to have a….
By Jeff Allen (@JeffAllenUT) Attribution models are now available within AdWords for high volume advertisers. Attribution becomes more important as advertisers diversify marketing channels and consumers engage with content on more devices. The new tool is a good basic approach to attribution. The cool thing about it is it will automatically optimize bids based on….
Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q1 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent….
In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is about solving problems and answering questions. In a….
By Jeff Allen (@JeffAllenUT) Double counting sales (for desktop) in AdWords is a thing of the past. You can now customize your conversion code to pull in a confirmation ID, thus ensuring if someone heads back to the confirmation page to check on the details of their order, they are not double counted. The fact….
It probably comes as no surprise to you that in this fast paced world, users who want to continue their education start their initial research on the Internet. Out of all the users that are seeking additional education, per Google, 25% never look outside of the Internet. Out of all of the education related searches,….
By Jeff Allen (@JeffAllenUT) Google removed side ads (for desktop) and all the PPC folks went crazy. There are now up to 4 ads above the organic listings and another 3 below the listings. Many folks thought that CPC’s were going to skyrocket. There were even talks of how this was going to put SMB’s….