Over the last few years, there has been a debate about which type of advertising is more beneficial for lead generated businesses: Search or display? Both types of advertising have their perks, but why not combine these two forms to help push your leads further down the sales funnel? Display can be the perfect extension….
Bloomington, Indiana September 27, 2016 — Hanapin Marketing, a digital marketing agency focused on PPC, just released their new annual State of PPC industry report. The report is a comprehensive statistical breakdown of the digital ad industry to date and includes survey findings of key influencers and speakers in the industry, as well as a….
Adblock Plus drama. Last month Adblock Plus announced they were going to replace ads that they are blocking with “better” ads. The publisher “gets” to sign up for the program and collect revenue, which I guess is good. However, Adblock Plus did this without talking to Google, which is where they claim they were going….
By Jeff Allen (@JeffAllenUT) Keyword Planner data is being suppressed for low spend accounts. I think this hurts SEO folks more than Paid Search, since those in Paid Search know how unreliable the data has always been. Google claims the move was because of bots using the tool. Read More on PPC Hero>> Pinterest released….
For the 3rd Time in a Row, Hanapin Marketing Appears on the 2016 Inc. 5000 list, Ranking No. 1767 with Three-Year Sales Growth of 211% Bloomington, Indiana Aug. 17, 2016 — Hanapin Marketing, an agency of digital marketing experts focused on PPC, is thrilled to be recognized as one of the fastest growing private companies….
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. We’ve worked with a number of clients in a variety of verticals, and….
It’s not often that you find Google and Bing working on the same project together, but Hanapin is thrilled to have experts from both joining us for a new webinar panel on ecommerce tips and tactics for the upcoming holiday season. The webinar panel, “Supercharge Holiday Sales with These Must-Have PPC Tactics” will take place….
Bloomington, Indiana July 29, 2016 — PPC Hero, a popular industry blog written by the paidsearch team at Hanapin, launched a brand new site this week featuring a better navigation system with a mobile first approach. The new PPC Hero was redesigned amid feedback from readers and the Hanapin team. A number of new elements….
By Jeff Allen (@JeffAllenUT) The New PPC Hero site is live! We’ve cleaned up the site dramatically and taken a mobile first approach. Check out the PPC Hero site>>. We have also ungated all our White Papers, Case Studies and Toolkits (no more entering email to download the vast majority of our content) in the….
PPC Hero Recognizes 3 Hanapin Experts in its 2016 edition of The Top 25 Most Influential PPC Experts
Earlier today, PPC Hero released its annual list of the Top 25 Most Influential PPC Experts of 2016. The newest edition is released every summer and honors some of the hardest workers in the PPC community. Normally, Hanapin employees are not eligible for the list since they are the owners, writers, and creators of PPC….