Programmatic has been the most used industry buzz word for the past couple of years. Algorithms, Ad Tech, Private Market Places and 3rd Party Data are all phrases we have heard a lot, but do we really understand them and/or how to use them? When customers are consuming so much content, and being exposed to….
Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. However, it’s part of our mission to be educators and thought leaders in the industry as well. We do everything we can to offer high quality and free resources that our peers can take advantage….
Our Director of HR, Rebecca Reott, is speaking at the Advanced HR Management Seminar in French Lick, IN on Increasing Employee Retention with Stay Interviews and High Potential Leadership Programs. In her session, attendees will: Learn the key drivers of a retention culture with a focus on transparent succession planning Walk away prepared to implement a….
In today’s job market where candidates are in control, we as employers often feel the squeeze of qualified candidates for our open positions. We are told that top performers are receiving job offers within a week of expressing interest in moving jobs. If that’s the case, shouldn’t we all speed up our interview processes to….
“Why are WE having this conversation? Because we want to encourage awareness about the issue and share new ideas of how to conquer.” – Rebecca Reott, Director of HR at Hanapin Marketing About 3 weeks ago, Hanapin hosted a panel of dynamic women in the digital industry discussing the Confidence Gap. It turned out to….
“If you’re having heart problems, are you going to go to a general practitioner or a cardiologist?” This is Hanapin’s VP of Revenue, Tom Hootman’s, go-to when our sales team gets asked the all too familiar question of why a potential client should choose a full service or specialty ad agency. There’s a certain degree….
Digital marketing encompasses a multitude of subcategories. In order to excel in whatever niche you work in it is crucial to have a base understanding of all of them. As an account Manager at a PPC-only agency, it is easy to be drowned in all of the latest PPC strategies, how-to’s, and general updates that….
Sometimes, really good marketers ask bad questions. It happens. Many times, the question asked does not give you the answer you were looking for. That’s because there’s a better way. We can help with that! In this new podcast, Hanapin’s Associate Director of Sales, Kayla Kurtz, and VP of Revenue, Tom Hootman, sit down and….
According to eMarketer, over 60 billion dollars will be spent in display ad spending by 2020. As you sit there scratching your head, wondering if it’s necessary to put in all the extra time and effort into programmatic advertising, take a quick look at this infographic. Yes, you may be tempted to just stick with….
Sometimes it’s hard to know if the relationship you have with your agency is a good one or going in a not-so-great direction. So, we’ve put together a quick infographic that highlights the top 5 signs that will help you recognize if you need to start having some tougher conversations with your current agency or….