Digital marketing encompasses a multitude of subcategories. In order to excel in whatever niche you work in it is crucial to have a base understanding of all of them. As an account Manager at a PPC-only agency, it is easy to be drowned in all of the latest PPC strategies, how-to’s, and general updates that….
Sometimes, really good marketers ask bad questions. It happens. Many times, the question asked does not give you the answer you were looking for. That’s because there’s a better way. We can help with that! In this new podcast, Hanapin’s Associate Director of Sales, Kayla Kurtz, and VP of Revenue, Tom Hootman, sit down and….
According to eMarketer, over 60 billion dollars will be spent in display ad spending by 2020. As you sit there scratching your head, wondering if it’s necessary to put in all the extra time and effort into programmatic advertising, take a quick look at this infographic. Yes, you may be tempted to just stick with….
Sometimes it’s hard to know if the relationship you have with your agency is a good one or going in a not-so-great direction. So, we’ve put together a quick infographic that highlights the top 5 signs that will help you recognize if you need to start having some tougher conversations with your current agency or….
In early February, Hanapin expert Michael Knight hosted a webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, he has continued to strategize on how he can improve results with the ever-changing landscape of mobile and….
A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You….
Travelers have become much more budget savvy and detail oriented when it comes to finding the best travel at the right price. Research shows that the average traveler uses a search engine to check multiple sites before deciding on where to spend their money. Airline brands must find a way to be more strategic in….
“62 Percent of Small Business Owners Say Facebook Ads Don’t Work.” Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question… Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can….
Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel. For many, the biggest hurdle to overcome….
If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where….