Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel. For many, the biggest hurdle to overcome….
If your goal is to maximize revenue, generate higher lead volume, or simply improve your brand exposure, it can be confusing when your data appears to have discrepancies. Google Analytics is a beast on its own without trying to make sense of why there are differences in data points. There have been many occasions where….
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad….
It’s well-known that prospective students are starting their search for higher education online these days. In the past, we’ve focused on specific strategies to reach new students, but we haven’t exclusively concentrated on the best copy and features you should be using in ads. In this new infographic, you’ll find 5 crucial tips to make….
That beautiful and expensive site you invested in a few years ago is conspiring against your SEO and PPC efforts and in this post, we will delve into how you can undo some of the treachery. Specifically, we will look at the following areas of betrayal: Site speed Image & media content Broken or excessive….
Today we’ll tackle a few basics of budget based scripts. Why budgets? Well, first of all, they impact every advertiser. In fact, it is one of the requirements for launching a campaign. Second, since budgets are relatively limited and fixed in their implementation it is a great way to get your feet wet in the….
As mobile gets hotter and hotter, you may be struggling to keep increasing your app installs. But the challenge lies not only in the installs themselves, but how to keep your users engaged beyond the initial download. Our Senior Account Manager Kelly Pollock wrote a great WHITEPAPER about the 5 steps you can use to….
There’s a lot of digital dollars being spent on Google and Facebook. eMarketer released a new report today forecasting that US digital ad spending will reach $83 billion in 2017. Google will account for 40.7% of digital ad revenues, with Facebook coming in at under half of that. Per the Interactive Advertising Bureau (IAB), both….
Automation. It’s being discussed everywhere from self-driving cars to Bing’s Associate Account Manager in a Box. While some fear it and others welcome it, it’s already been around us in the digital marketing space for a while. If you’ve created automated PPC reports, used automated bidding rules, or ever relied on things like targeted CPA,….
Facebook introduced two ways for advertisers to expand reach and increase engagement: Messenger as News feed destination Sponsored Messages As more advertisers are coming in for a piece of the Facebook pie, the platform has found it necessary to open up additional ad placements opportunities for advertisers, including: The Audience Network, Instagram, and now Messenger…..