Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers,….
Getting people’s attention and getting them to take action is increasingly hard – especially online. The quantity of social media and other messaging makes us all at least unwilling, if not unable, to focus. So why does some marketing resonate and motivate better? In this new webinar, Chief Confidence Officer from the American Confidence Institute,….
Starting December 5th, Hanapin is hosting a week-long celebration of Excel, the essential tool for anyone that does pay-per-click advertising on a regular basis. 6 Hanapin experts will do 3 separate webinars that will focus on the tools and functions available in Excel that can make a PPC Manager’s life easier and more efficient. AND,….
Connecting with searchers during the point of decision is more important than ever, especially for the GSCA (Giant Screen Cinema Association) – a membership association serving giant screen filmmakers, distributors, theaters, suppliers, manufacturers, and students from around the world. Mary Hartman will be presenting tips to optimize cinema websites, use Google Adwords and other third….
The Indy Big Data Conference has a dramatic range of Big Data topics from the technology behind Animal Health and Farming to database security. The variety is what makes the conference great. In the marketing technology realm – topics such as Thinking Like a Search Engine, The Truth About Marketing Analytics and Using Big Data….
Programmatic has been the most used industry buzz word for the past couple of years. Algorithms, Ad Tech, Private Market Places and 3rd Party Data are all phrases we have heard a lot, but do we really understand them and/or how to use them? When customers are consuming so much content, and being exposed to….
Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. However, it’s part of our mission to be educators and thought leaders in the industry as well. We do everything we can to offer high quality and free resources that our peers can take advantage….
Our Director of HR, Rebecca Reott, is speaking at the Advanced HR Management Seminar in French Lick, IN on Increasing Employee Retention with Stay Interviews and High Potential Leadership Programs. In her session, attendees will: Learn the key drivers of a retention culture with a focus on transparent succession planning Walk away prepared to implement a….
In today’s job market where candidates are in control, we as employers often feel the squeeze of qualified candidates for our open positions. We are told that top performers are receiving job offers within a week of expressing interest in moving jobs. If that’s the case, shouldn’t we all speed up our interview processes to….
“Why are WE having this conversation? Because we want to encourage awareness about the issue and share new ideas of how to conquer.” – Rebecca Reott, Director of HR at Hanapin Marketing About 3 weeks ago, Hanapin hosted a panel of dynamic women in the digital industry discussing the Confidence Gap. It turned out to….