Mary Hartman Speaking on Ad Copy at Digital Olympus
Digital Olympus is a free, online digital marketing conference that will take place on Thursday, September 20th. The event features speakers seen in Forbes, Search Engine Journal, Moz, and PPC Hero. Account Manager, Mary Hartman, whose presentation at Hero Conf in Austin, Texas this past April was a smashing success with attendees, will be discussing ad copy. Here’s what you can expect from her presentation:
Crafting Ad Copy to Fit Your Search & Social Audience Characteristics
Audience targeting continues to flourish across social network ads. And paid search, programmatic, and display channels are getting in on the audience targeting game. But are advertisers taking full advantage of this targeting by crafting ad copy that is more personalized to these ever more detailed audiences? And who has the time to run multiple ad copy tests with our busy schedules?
Thankfully, there are tools for that – and we’ll review them in this talk!
In this session, you will learn:
- Tools and time-saving tricks to quickly craft your ad copy to speak to increasingly fragmented audiences.
- Review ad copy grown from 1st party data like email lists and customer surveys, as well as ad copy written for more general audience profiles provided by the ad networks (Google’s In-Market Audiences and Facebook interests, for example.)
- The nuances by channel: What catches a user’s attention and what users would like to see based on a their familiarity (or lack thereof) with your brand, the user’s path to purchase level in the funnel, and previous engagements with your ads or website.
We’ll also talk about the ever-changing technology behind A/B testing. Google and Facebook both provide split testing tools and we will review their key features as well as other in-the-weeds ad copy automation tools. We’ll uncover how to save time and how to learn from machine-written ads without sacrificing brand voice or a positive user experience with your ads!