Mary Hartman Speaking at the MN Search Summit on June 21st
The 2019 MnSearch Summit is a one-day marketing conference that brings together marketing and business professionals from around Minnesota and the greater Midwest for a day, learning from an elite lineup of keynote and session speakers. Topics being covered by leading marketing pros this year include: SEO, PPC, social media, email, content, video, analytics and much more.
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalogue of audience targeting options have exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
Session take away:
- How to monitor audiences with significant data collection before starting your tests in Google search ads.
- Out-of-the box test ideas that can be used right away.
- Key audience targeting pitfalls and how to avoid headaches or spend limitations
- Bonus: Inspiring case studies!
Will you be at MN Search Summit on June 21st? Make sure you give Mary a shout out on Twitter @PPCHartman!