Digital Marketing agency
  • Who We Are
    • About
    • Why Us
    • Leadership
    • Careers
    • Press
    • Hanapin Blog
    • Hero Conf
    • PPC Hero Blog
  • What We Do
    • Solutions Overview
    • Paid Search
    • Paid Social
    • Amazon Advertising
    • Conversion Rate Optimization
    • Shopping Ads
    • Programmatic Advertising
    • Our Approach
    • Products
  • Results
    • Clients
    • Who We Serve
    • Forrester Study
    • Case Studies
  • Resources
    • Ad Gallery
    • State of PPC Report
    • Hero Academy
    • Marketing Library
    • Webinars
  • Contact Us

Digital Marketing Blog

RSS

Mary Hartman Speaking at Pubcon Florida on Social Advertising

Hanapin
By Hanapin

Pubcon Florida is a huge event that brings together consultants, marketing agencies, and businesses of every size to talk about the most effective strategies in SEO, PPC, social media, content development, social media advertising, local search, Google Analytics, mobile, video and more.

Senior Account Manager, Mary Hartman, will be speaking at the event on Social Advertising. Her session will cover how to craft ad copy to fit your search & social audience characteristics.

Here’s a quick summary:

Detailed audience targeting continues to flourish across social network ads. And paid search, programmatic, and display channels are getting in on the audience targeting game too, with Google’s ever-expanding portfolio of demographic and similar audience targeting.

But are advertisers taking full advantage of this targeting by crafting ad copy that is more personalized to these detailed audiences? And who has the time to run multiple ad copy tests with our busy schedules?
Thankfully, there are tools for that – and we’ll review them in this talk!

Attendees will step away from this talk with precise tools, techniques, and concrete steps they can use right away to improve their next round of ad copy testing.

Are you attending Pubcon? Make sure you give a shout out to Mary on Twitter @PPCHartman!

 

 

Share:

  • Who We Are
    • About
    • Why Us
    • Leadership
    • Careers
    • Press
    • Hanapin Blog
  • What We Do
    • Paid Search
    • Paid Social
    • Amazon Advertising
    • Conversion Rate Optimization
    • Shopping Ads
    • Programmatic Advertising
    • Our Approach
  • Results
    • Clients
    • Who We Serve
    • Forrester Study
    • Case Studies
  • Marketing Library
  • Subscribe

All PPC Blog

All PPC Event

Copyright © 2004 - 2019 Hanapin Marketing LLC | Privacy Policy | info@hanapinmarketing.com

  • Who We Are
    • About
    • Why Us
    • Leadership
    • Careers
    • Press
    • Hanapin Blog
    • Hero Conf
    • PPC Hero Blog
  • What We Do
    • Solutions Overview
    • Paid Search
    • Paid Social
    • Amazon Advertising
    • Conversion Rate Optimization
    • Shopping Ads
    • Programmatic Advertising
    • Our Approach
    • Products
  • Results
    • Clients
    • Who We Serve
    • Forrester Study
    • Case Studies
  • Resources
    • Ad Gallery
    • State of PPC Report
    • Hero Academy
    • Marketing Library
    • Webinars
  • Contact Us
  • Sign in
  • New account

Show

Forgot your password?

Create a Hero Academy account

All lessons are completely free and accessible post-login

Show

Hanapin uses the information you provide to us to contact you about our relevant content, products, and services. Hanapin will share the information you provide to us with the following partners, who will use your information for similar purposes: HubSpot, Quora, Optmyzr, Supermetrics, and Dialogtech. You can unsubscribe from communications from Hanapin and any Hero Academy partners at any time. For more information on Hanapin, see our Privacy Policy. To unsubscribe from HubSpot’s communications, see their Privacy Policy. To unsubscribe from Quora’s communications, see their Privacy Policy. To unsubscribe from Supermetric’s communications, see their Privacy Policy. To unsubscribe from Optmyzr’s communications, see their Privacy Policy.

Lost your password? Please enter your username or email to reset it

Back to log-in

You’re in the academy !

As you start lessons in the Hero Academy we’ll keep track of your progress. Feel free to leave and come back to your videos. We’ll pause them right where you left off. Please send any questions you have to heroacademy@hanapinmarketing.com

You will automatically be redirected in , or you can login immediately below

Close