Mary Hartman Speaking at Pubcon Florida on Social Advertising
Pubcon Florida is a huge event that brings together consultants, marketing agencies, and businesses of every size to talk about the most effective strategies in SEO, PPC, social media, content development, social media advertising, local search, Google Analytics, mobile, video and more.
Senior Account Manager, Mary Hartman, will be speaking at the event on Social Advertising. Her session will cover how to craft ad copy to fit your search & social audience characteristics.
Detailed audience targeting continues to flourish across social network ads. And paid search, programmatic, and display channels are getting in on the audience targeting game too, with Google’s ever-expanding portfolio of demographic and similar audience targeting.
But are advertisers taking full advantage of this targeting by crafting ad copy that is more personalized to these detailed audiences? And who has the time to run multiple ad copy tests with our busy schedules?
Thankfully, there are tools for that – and we’ll review them in this talk!
Attendees will step away from this talk with precise tools, techniques, and concrete steps they can use right away to improve their next round of ad copy testing.
Are you attending Pubcon? Make sure you give a shout out to Mary on Twitter @PPCHartman!