Summer is here, which means now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 66% from 2013 to 2015. More people are searching for back to school related items online, meaning you need to have a strong presence in order to capture and convert this traffic.

To help you prepare for the influx of search traffic and pave a path for success, we designed a beautiful infographic that displays a number of valuable tips. For the full whitepaper, download here.