Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q2 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent surveys collected on the popular industry blog, PPC Hero.

Key Findings:

• Mobile conversions have increased substantially, while CPCs have declined. There is a huge opportunity here for advertisers that can get mobile right

• Paid search continues to see CPC increases driven by desktop

• Ecommerce revenue and ROAS increase again

• 70% of the paid search community say Double Headlines in Expanded Text Ads will have the biggest impact on CTR

To download the Q2 Search Marketplace Report, you can find it here: http://goo.gl/akLQj2

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Hanapin Marketing’s core objective is to make everyone better at PPC: ourselves, our clients, our peers—the entire industry.