Digital Specialists! What PPC channels are effective for you?
75% of advertisers have increased their budgets in Google Ads (formerly AdWords) every year for the last 3 years. Over 60% spent more in Facebook. Will the duopoly continue in 2018?
Give your 2 cents!
Every Fall Hanapin puts out a State of PPC report that establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in PPC. But in order to get this valuable data, we need to hear from you! If you can donate 5 minutes of your time, we’d love to hear your thoughts on the current state of the PPC industry and how big changes (like Facebook’s recent news on 3rd party targeting!) will impact your company.
We dug through our data from the last 3 years and came up with some interesting stats, like how social advertising has jumped in effectiveness for advertisers. In 2015, 40% of advertisers said that social was an effective channel for them. In 2017, 53% reported that social was effective. How much do you think that will increase this year?
Brands in particular have said that CRO (Conversion Rate Optimization) and Social have been the most important aspects of the digital marketing industry. With the rise of Machine Learning and AI, will that still be the case?
The survey consists of about 50 questions and we anticipate it’ll take no longer than 5-7 minutes to complete. And in return, we’ll send you the report before we release it to the public.
We’ve taken extra special care this year to personalize questions depending on whether you are working for a brand or working for an agency and overall, a better survey experience than in the past.
Here’s what kind of questions you can expect:
- What ad channels are the most and least effective for you?
- What platforms are you or your clients advertising on?
- Are you changing your approach to your paid social in light of the news on Facebook?
- How worried are you about brand safety?
- Where will your digital dollars be spent in the next 12 months?
- How do you feel about different aspects and new marketing trends (like Chatbots!)?
- And more…
Thanks in advance for your time and participation! As a company, we love being able to put together these valuable reports for the PPC industry and hope they help you in your everyday work. We know your time is precious and appreciate your donation!
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