Overview of what TrueView ads are and how they work Explanation of the different settings and features Deeper explanation on inventory and exclusions Bidding strategies you can use for TrueView ads
How to create an order and line items Breakdown of the different settings and what they mean within the campaign Brief overview of the brand safety standards available
How to pull a search term report in Amazon to find your negative keywords Determining which search terms are your poor performing keywords Adding negative keywords to your campaign
An overview of what it is and why it’s important How to get started with the targeting Best practices recommended by Microsoft
What audiences look like on Quora How you can use ads that impact all areas of your funnel The step-by-step process on creating an ad campaign
Examples of what insights can be gleaned from paid ads Why you would want to use paid ads to gain the insights How to set up tests in platforms like Facebook and Google to get the insights
How to connect Facebook ads as a data source How to create and personalize the dashboard Where to create scorecards for your key metrics Ways to make your dashboard more clear and organized
Where to find your first scripts How to implement a script in your account The settings you can change to personalize your script Best practices to use in your script process
Where to go to create your ad campaign Step-by-step process on creating the campaign What different settings and options mean and how you might use them
Where to go to create your ad campaign Step-by-step process on creating the campaign What different settings and options mean and how you might use them
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