What reports you should be looking at in Google Analytics What different insights can mean for your website Where to focus your efforts Ideas on tests you could run
Why you shouldn’t be afraid to use pure Broad Match Opportunities that Broadience (Broad Match + Retargeted Audience) can bring to your brand Case study and examples of when you would use Broad Match Three simple step to start applying Broadience
How to find negative keywords Different ways you can exclude them from your PPC accounts Best practices when using them Examples of how and when you would use negative keywords
How Product Audiences work How to set them up in Search and MSAN Handy optimization tips
Why your brand would advertise on Quora How to set-up a lead gen ad campaign Measuring campaign performance How to access your leads Other tools that can help your ads
What YouTube Lead Form Ads look like How to start building a campaign with them What settings you need to pay special attention to Creative requirements for the format
What you need to know BEFORE creating a campaign Using website demographics How to structure your account Step-by-step process of setting up a campaign Understanding conversions from your campaign Best practices for advertising in LinkedIn
An overview of the layout of reporting options Why you need to consider your time zone and attribution settings Walk through of the different settings, features, and metrics available to design your reports How to create a custom dashboard
What DSAs are and how they can be used How to get them set-up in your Google account The best ways to set up your targeting for DSAs
All the ways Search Query Reports can help your paid media accounts How to pull a SQR from Google Ads Effective ways to filter your data for insights Tips on organizing the data within the Excel sheet
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