How to Create Custom Audiences in Facebook
What you need to set up custom audiences How to build relevant audiences for your campaign Different options available to set up your custom audiences
Intro to Indeed Advertising
Ad formats available How to set up your campaign structure Running your account with automation versus a manual approach How to add and exclude job titles and things to think about
Using Google Analytics to Identify Friction on Your Website
What reports you should be looking at in Google Analytics What different insights can mean for your website Where to focus your efforts Ideas on tests you could run
Bringing Broad Match Back
Why you shouldn’t be afraid to use pure Broad Match Opportunities that Broadience (Broad Match + Retargeted Audience) can bring to your brand Case study and examples of when you would use Broad Match Three simple step to start applying Broadience
How and When to Use Negative Keywords
How to find negative keywords Different ways you can exclude them from your PPC accounts Best practices when using them Examples of how and when you would use negative keywords
Product Audiences For Search and MSAN
How Product Audiences work How to set them up in Search and MSAN Handy optimization tips
Quora Lead Form Ads
Why your brand would advertise on Quora How to set-up a lead gen ad campaign Measuring campaign performance How to access your leads Other tools that can help your ads
YouTube Lead Form Ads
What YouTube Lead Form Ads look like How to start building a campaign with them What settings you need to pay special attention to Creative requirements for the format
Getting Started with your First LinkedIn Campaign
What you need to know BEFORE creating a campaign Using website demographics How to structure your account Step-by-step process of setting up a campaign Understanding conversions from your campaign Best practices for advertising in LinkedIn
Reporting 101 for Google Ads
An overview of the layout of reporting options Why you need to consider your time zone and attribution settings Walk through of the different settings, features, and metrics available to design your reports How to create a custom dashboard
