How to Turn Ad Copy Brainstorming Into a Science
Building a foundation for your ad copy How to “Go Crazy” with copy Creating your final ads Where to download a free framework for ads
Frequency Capping Overview: Google Ads, Facebook, Amazon Programmatic, Display and Video 360
Where to find the frequency capping function in each platform What formats you can use it for The settings and options available Best practices and the Hanapin preferences on how to set it up
A Breakdown of Ad Extensions for Google Ads
What ad extensions are How to create ad extensions The various types of extensions available Why you should be using ad extensions in your accounts
What You Need to Know About Apple Search Ads
What you’ll need to build out your campaign and how to do it The importance of IDs and CPA goals How to choose your keywords Useful features in the platform
How To Start Ads on Pinterest
Where to start your campaign Details you’ll need to know before starting your campaign Overview of Audience Targeting Formatting your keywords
How to Start a TrueView YouTube Ad Campaign
Overview of what TrueView ads are and how they work Explanation of the different settings and features Deeper explanation on inventory and exclusions Bidding strategies you can use for TrueView ads
The Basics of Amazon DSP Campaign Creation
How to create an order and line items Breakdown of the different settings and what they mean within the campaign Brief overview of the brand safety standards available
Using Negative Keywords for Amazon Sponsored Product Campaigns
How to pull a search term report in Amazon to find your negative keywords Determining which search terms are your poor performing keywords Adding negative keywords to your campaign
Beginner’s Guide to LinkedIn Profile Targeting Through Microsoft Advertising
An overview of what it is and why it’s important How to get started with the targeting Best practices recommended by Microsoft
Setting Up Your First Quora Ad Campaign
What audiences look like on Quora How you can use ads that impact all areas of your funnel The step-by-step process on creating an ad campaign