How and When to Use Negative Keywords
How to find negative keywords Different ways you can exclude them from your PPC accounts Best practices when using them Examples of how and when you would use negative keywords
Product Audiences For Search and MSAN
How Product Audiences work How to set them up in Search and MSAN Handy optimization tips
Quora Lead Form Ads
Why your brand would advertise on Quora How to set-up a lead gen ad campaign Measuring campaign performance How to access your leads Other tools that can help your ads
YouTube Lead Form Ads
What YouTube Lead Form Ads look like How to start building a campaign with them What settings you need to pay special attention to Creative requirements for the format
Getting Started with your First LinkedIn Campaign
What you need to know BEFORE creating a campaign Using website demographics How to structure your account Step-by-step process of setting up a campaign Understanding conversions from your campaign Best practices for advertising in LinkedIn
Reporting 101 for Google Ads
An overview of the layout of reporting options Why you need to consider your time zone and attribution settings Walk through of the different settings, features, and metrics available to design your reports How to create a custom dashboard
Dynamic Search Ads for Beginners
What DSAs are and how they can be used How to get them set-up in your Google account The best ways to set up your targeting for DSAs
How to Pull a Search Query Report in Under 10 Minutes
All the ways Search Query Reports can help your paid media accounts How to pull a SQR from Google Ads Effective ways to filter your data for insights Tips on organizing the data within the Excel sheet
What You Need to Know About Naming Conventions
What should be in your naming convention How to segment your campaigns Things to think about for your setup
Targeting the Right Audience in Microsoft Advertising
Overview of what audience targeting is Guide to specific targeting options The keys to a successful audience targeting strategy