An overview of the layout of reporting options Why you need to consider your time zone and attribution settings Walk through of the different settings, features, and metrics available to design your reports How to create a custom dashboard
What DSAs are and how they can be used How to get them set-up in your Google account The best ways to set up your targeting for DSAs
All the ways Search Query Reports can help your paid media accounts How to pull a SQR from Google Ads Effective ways to filter your data for insights Tips on organizing the data within the Excel sheet
What should be in your naming convention How to segment your campaigns Things to think about for your setup
Overview of what audience targeting is Guide to specific targeting options The keys to a successful audience targeting strategy
Building a foundation for your ad copy How to “Go Crazy” with copy Creating your final ads Where to download a free framework for ads
Where to find the frequency capping function in each platform What formats you can use it for The settings and options available Best practices and the Hanapin preferences on how to set it up
What ad extensions are How to create ad extensions The various types of extensions available Why you should be using ad extensions in your accounts
What you’ll need to build out your campaign and how to do it The importance of IDs and CPA goals How to choose your keywords Useful features in the platform
Where to start your campaign Details you’ll need to know before starting your campaign Overview of Audience Targeting Formatting your keywords
All lessons are completely free and accessible post-login
As you start lessons in the Hero Academy we’ll keep track of your progress. Feel free to leave and come back to your videos. We’ll pause them right where you left off. Please send any questions you have to heroacademy@hanapinmarketing.com
You will automatically be redirected in , or you can login immediately below
