Bryan Gaynor to Speak at Connect to Convert Conference
Programmatic has been the most used industry buzz word for the past couple of years. Algorithms, Ad Tech, Private Market Places and 3rd Party Data are all phrases we have heard a lot, but do we really understand them and/or how to use them? When customers are consuming so much content, and being exposed to so many ads across 2, 3, even 4 devices, how do you break through the noise to reach, create trust and bring in highly qualified leads ready to buy your product or service.
In a direct response driven industry, we are judged on our ability to drive results for our clients. However, 98% of customers will not convert. Not every micro-strategy should or will reach goal cost per lead target, but when crafted and combined into a larger lead capturing plan, the quality of your closed leads should improve dramatically. Join our Account Manager Bryan Gaynor as he shows you why, and how, you should be using programmatic in your lead generation strategy.
Bryan’s session at Connect to Convert will take place in NYC on Tuesday, August 22nd at 9am. Don’t miss it!