Category: Call Tracking
Invoca helps marketers increase revenue and improve the customer experience by connecting phone calls to the rest of the digital customer journey. With Invoca’s Voice Marketing Cloud, marketers can optimize their campaigns based on why people are calling, who’s calling, and what’s being said in conversations. These insights can be applied in real-time to deliver a more personalized experience during and after every phone call, such as automatically routing each caller to the right agent and triggering relevant messages on channels like email and display. Marketers can also use Invoca to reach more people who want to call with retargeting and lookalike modeling. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone. For more information, please visit www.invoca.com.